Baltimore Pay Per Click Management

How Pay-Per-Click Helps Baltimore Business

Pay-per-click advertising (PPC) is the most reliable way to quickly get your website to the top of Google search results pages. With that level of visibility, you draw attention from potential customers who want to know more about your industry, company, or services. But PPC can be difficult if you've never managed a campaign before.

That's where we can help. We know what's required to create and execute an effective PPC campaign in Baltimore, and we can get you the results you want to see. When we work together to grow your business, you'll set an exact advertising budget, and you'll only pay for the clicks that an ad receives.

How Do You Start with PPC?

When you partner with us, we'll work with you to devise a strategy that targets specific keywords that are related to your business. When someone searches for those keywords, your website will pop up at the top of the results, and if that person clicks your ad, you'll pay for the click. If they don't click on your ad, you don't spend anything!

The best strategy to use is to go after keywords that use several words in them, called "long-tail keywords," since those better reflect user intent and the potential to convert customers. For example, if you run a doctor's office, it'd be more valuable for you to have an ad for "West Baltimore Doctor" instead of "Doctor" since potential customers are much more likely to look for a "West Baltimore Doctor."

This also lets you show up for keywords that have far less competition. However, if you go too far and rank for phrases with no competition, they also may not have any searches, and that won't help your business grow.

In addition to these PPC challenges, you must also ensure the keywords you are choosing are actually relevant to your site and products, as well as to your customers. You can’t just choose random keywords because they perform well if they don’t relate to your site in the right way.

As you've probably learned by now, there's a science to crafting an effective PPC campaign, just like there any other Baltimore marketing campaign. That's why it's so much easier — and more effective — to team up with experts like us!

How Much Is a PPC Lead Worth?

We offer several different PPC packages depending on your unique company, goals, and budget. If you want to set an effective budget, you need to determine how much money you have to spare and how much a lead is worth to you in terms of dollars and cents. Harbor Internet Marketing works with you to figure out both of those questions, plus we'll lay out a winning strategy that will drive traffic to your website.

Let Harbor Internet Marketing Manage Your PPC Baltimore Account

PPC Baltimore campaigns can be overwhelming to manage when you have so many other projects and responsibilities. Harbor Internet Marketing will manage your PPC Baltimore campaign and provide our knowledgeable input to increase your return-on-investment (ROI) significantly. All you have to do is talk to us!

Harbor Internet Marketing will set up your PPC campaign, do the necessary research to decide on targeted keywords and phrases and monitor your campaign consistently.

Do you want your company to get more customers? Contact us today so we can start strategizing together!