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Digital Marketing Service FAQs for Baltimore Businesses


What is digital marketing for businesses?

Digital marketing is marketing and advertising your business through online channels.

This type of marketing takes on many forms including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing and more!

Despite businesses measuring their success in different ways, the overarching goal of digital marketing is to improve your conversion rate. Conversion rate measures the percentage of your website visitors doing what you want them to do. Some conversion examples are having a user fill out a form, make a phone call, etc. Check out our Conversion Analysis service.


Why should my Baltimore business use digital marketing services?

Digital marketing has been more popular than ever before. Some of the benefits of using digital marketing services are as follows:

  • It is cost-effective
  • It is measurable
  • You can target your ideal customers
  • You can reach users at the start of the buying process
  • You can make changes to your campaign as you go
  • It improves your conversion rate


What is the difference between digital marketing and digital advertising?

Both digital marketing and digital advertising can be beneficial channels for your business. However, it is important to understand that they have very different purposes.

Typically, digital marketing focuses on the development of a brand while digital advertising focuses on creating brand awareness. Digital advertising can actually be an activity within digital marketing.

Learn more about digital marketing and digital advertising!


How often should I update my website content?

There is no set number to how often you should update your website’s digital content, although updating it as often as possible is best! At a minimum, you should try to update your site monthly. By sharing fresh, relevant content frequently, your website has a greater potential to rank better in the search engine results pages.

One way many companies consistently keep up with content is through the use of a blog.


Do I need to have a blog on my website?

A blog is great for giving you a platform to share fresh content, which, if targeting keywords well, can help you rank better in search engines, leading to greater website traffic.

Pumping out fresh content through a blog can also help your Baltimore business establish itself as an industry expert.

One of the most important components of keeping up with your blog is consistency and having an SEO strategy in place to figure out what keywords are best for your company to target. Learn more about our search engine optimization services.